Your metrics (Analytics)

The Analytics dashboard is your simplified P&L (income statement): how much came in, where every real came from, how much went out in expenses, and what was left over. There’s a part for anyone running a studio (revenue by stream, expenses, monthly-plan members, clients) and another for anyone working as a freelancer (the payment balances). This article covers both — start with yours.

Professional plan feature

Advanced Analytics is part of the Professional plan. On the plans below it, the dashboard doesn’t appear. See what each plan unlocks in Plans and pricing.

Studio — what the dashboard shows

Everything here is read-only: you read the numbers, you don’t edit anything from this screen. The only action button is Reports Center, in the top-right corner, which takes you to the full reports.

Revenue by stream (the 6 numbers up top)

The first row shows where your money came from during the period:

Card	What it is
Total revenue	The period total, with the discount already deducted.
Room revenue	What came in from room bookings.
Service revenue	What came in from services sold.
Rental revenue	Instrument and gear rentals.
Retail revenue	Sales of consumables and products.
Discount granted	How much discount you gave (shown as ”−” in red).

Total revenue already has the discount deducted

Total revenue is net: it has already subtracted everything you gave as a discount. So if you add up rooms + services + rentals + retail by hand, you’ll get more than Total revenue. That’s expected — the discount is tracked separately, in the “Discount granted” card.

Expenses & Result

Right below comes the card that closes the account:

• Total expenses — everything that went out during the period (in red).
• Result (revenue − expenses) — what was left over. It’s green when positive and red when negative.
• If you had retail sales, you’ll also see COGS (cost of goods sold) and Gross margin (retail) — what was left after taking out the cost of what was sold.

The card also breaks down your expenses by category. If there were no expenses in the period, it shows “No expenses in the period”.

Monthly-plan members

If you have a band on a monthly plan, the Monthly-plan members card appears:

• Plan revenue — what you billed in monthly fees during the period. This counts toward Total revenue.
• Room covered by the plan — the room value the member used that the plan already covered.

“Room covered by the plan” is not cash in the drawer

This number is informational: it shows the room value the member used that is already paid for by the plan. It is not money you received again, and it does not count toward Total revenue. It’s just so you can see how much the plan is being used.

The Monthly-plan members card only appears if there was plan activity in the period. A studio with no monthly members won’t see this block.

Charts

• Daily trends — a stacked day-by-day chart, with retail, rentals, services, monthly plans, and rooms. When there was a discount in the period, a dashed discount line appears on top, to reconcile the stacked gross with the net Total revenue.
• Revenue distribution — the donut that shows the weight of each stream (rooms, services, rentals, retail, monthly plans). The percentages are calculated over the sum of the slices (gross), not over Total revenue.

Why the donut doesn’t match Total revenue

The donut adds up the gross values of each stream, without removing the discount. Total revenue is already net. If we divided the gross slices by the net total, it would come to more than 100%. That’s why the legend uses the sum of the slices as the base — the two numbers are intentionally different.

Tables and leaderboards

• Revenue by Room and Service Utilization — a table with Room/Service, number of Bookings, Utilization (%), and Revenue.
• Top services, Instrument rentals, and Consumables/retail — the top 5 in each category.
• Peak hours — a bar chart that shows which hours of the day get busiest.

Room utilization is an estimate

The utilization % is an approximation based on the number of bookings, not on the actual hours occupied. Use it as a trend reference, not as an exact occupancy figure.

Top clients

The Top clients card lists who moved the most money through your studio during the period, sorted by how much the client spent (highest spend first). Each row shows the rank, the name, the @username (clickable, when the client has an account on the platform), and a badge with the number of gigs.

The ranking is by spend, the badge shows the gigs

The list is sorted by how much each person spent, but the number shown on the badge is the number of gigs, not the amount spent. In other words: the top of the list is whoever spent the most, even if the badge shows only a few gigs.

One detail so it doesn’t catch you off guard: walk-in clients (the ones you served at the counter) and clients with a platform account who have the same name show up merged into a single row, with their gigs added together. If two different clients have the same name, they’ll appear together. If the card is empty, it’s because there hasn’t been any client activity in the period yet.

Equipment & ROI

If you registered gear, the Equipment & ROI section appears, with cards for capital invested, book value, depreciation, maintenance, rental revenue, and items under maintenance, plus a per-equipment table and Profit per Room. A studio with no registered gear won’t see this block.

Freelancer — the three main balances

If you work as a freelancer, the dashboard shows three balances that track the path of your money, from project confirmation all the way to withdrawal.

Awaiting deposit

The total value of confirmed projects where the client hasn’t paid the deposit yet. It’s expected revenue, not guaranteed — the client hasn’t paid yet.

Deposit = down payment

“Deposit” is the term used for the first payment (usually 50%) that kicks off the project. Until it lands, the value stays in this column.

In escrow (in production / approval)

Value that has already been paid by the client but isn’t available for withdrawal yet. This includes:

• Deposits received from projects in progress.
• Final payments from projects awaiting approval or completion.

The money is guaranteed — it’s on the platform, reserved for you.

Released (available for withdrawal)

Value that has passed through every stage and is available for transfer via PIX to your account. Projects marked as Completed release the balance automatically.

How to grow your released balance

Wrap up your projects in progress: request the final payment, track the client’s confirmation, and close out the Workspace. With every completed project, the matching amount moves to Released.

A released balance doesn’t withdraw on its own

The released amount stays available on the platform until you request the withdrawal manually. Go to the Wallet tab and start the transfer.

Workflow coach

Alongside the balances, the dashboard may suggest pending actions — a project with no payment requested, a Workspace that’s been open too long, or a stuck stage. Follow these tips to keep the money moving and not leave any project forgotten.

Picking the date range

Use the date-range selector at the top of the dashboard to filter the data. The default is 30 days:

Option	Use
7 days	Week view — ideal for tracking the weekly pace.
15 days	The current fortnight.
30 days	The current month — the most-used option for monthly closing.
90 days	The quarter — a good reference for comparing seasonality.
Custom	Pick any date range on the calendar.

All the numbers on the dashboard recalculate automatically when you change the range.

Related

• Reports Center
• Studio expenses
• Monthly-plan members
• Studio clients
• Withdrawing your money (PIX)
• Plans and pricing